Why eat a bag of blueberries when you can drink one? TJ's Sparkling Blueberry Juice has got the same great blueberry taste and involves less masticating... No masticating at all as a matter of fact.
In another review of this product that I happened to stumble upon, the taste-tester said this product was "a bit strong." I totally disagree with that statement. Considering that the natural flavor of blueberries is at least a bit strong, I think the flavor of this product is actually a little on the mild side. Not bad. Just a bit mild. The deep, dark color of the beverage is a little misleading if you ask me. Anything with the word "blueberry" on the label should have a big, bold taste. Other than that it, tastes like real, natural blueberries. It's like blueberry juice mixed with some lightly carbonated water.
Anyhoo, I give it a 3.5 out of 5. I thought about giving it a 4, because it's a great subtitute for champagne (not that it actually tastes anything like champagne), and kind of has that Martinelli's sparkling, non-alcoholicky, fruity vibe. But I've given out a lot of 4's lately. Can't give everything a 4. If it were just a hair stronger or a tad more carbonated, it might have gotten a 4 from me.
Sonia gives it a 4. Her only complaint is that she wishes there were more. At $2.75 a bottle, TJ's could throw us a bone give us more than like 4 glasses-worth.
Bottom line: 7.5 out of 10 stars.