At a certain point, there's not so much reinventing of the wheel that's the possible. Instead, it's all in how you spin it.
Take, for instance, Trader Joe's Bazaar Basket Snack Mix. Sounds kinda exotic, right? Let's take your tastebuds on a culinary tour of, say, maybe Turkey or somewhere else Middle Eastern, where you can taste the finest of ingredients mixed expertly and presented perfectly for your enjoyment. And it's for only $5.99! No airfares, no customs, no passports, no...anything, except your $5.99. Come, follow me.
As you can perhaps tell, I was not a marketing major.
Regardless, that's at least a little taste of the spin. But let's take a closer look at the ingredients and the packaging window, shall we? Upon further inspection, it looks...pretty basic.
Almonds. Apricots. Chickpeas. Sour cherries. Pistachios. And that's it.
Immediately, we can write off talking about 60% of the mix. That's not meant as a disparagement, but what can be said about them that already hasn't? If you like 'em, you like 'em. if you don't, you don't. I happen to, but you'll either agree with that assessment, or I'll be highly unlikely to sway you otherwise because there's nothing new that can be said here.
That leaves us discussing chickpeas and sour cherries. Alrighty. Roasted chickpeas might sound kinda exotic, but in actuality, they're not. My lovely bride has bought them before as a straight snack and I remember only vaguely liking them, but in a trail mix type setting they work well. Imagine a lighter, airier, crispier, peanut tasting-type thing and that's what they are. The novelty wears off somewhat quickly. It's not like they add any flavor explosions, unlike what you think what the sour cherries would do...except they don't do much either. By themselves, the cherries are a little tart and are not much unlike a decent raisin in texture, but when mixed in with everything else, their taste gets a little lost. Truly, not that exciting.
Which is basically how I feel about the snack mix altogether. While not bland per se, it's not exactly brimming with flavor either. There's no spices or seasonings or anything tying the whole experience together. instead, it's just the natural somewhat neutral flavors of each respective component. That's not a bad thing, and something that can and should be appreciated, but it's not life-changing either. Eh well. It's a good enough mix but unlikely to be high on the repeat buy list, as I feel I could make something just as good if not better for less. Double threes.
Bottom line: Trader Joe's Bazaar Basket Snack Mix: 6 out of 10 Golden Spoons
SPOTTED: Monster Ultra Vice Guava Energy Drink
4 hours ago
blah and rancid
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