Hello. My name's Nathan, and I love Trader Joe's. My wife Sonia does too. She's a great shopper, has excellent taste and knows good value when she comes across it. As many of you know, Trader Joe's is unsurpassed in the world of good-value grocery stores, so we spend a lot of our time and money there. Although the store fairly consistently delivers great taste with its own unique line of food products, there are definitely some big-hits, and unfortunately, there are some misses...

After doing a couple of internet searches for reviews of TJ's food items, Sonia discerned an apparent dearth of good, quality reviews for the store's offerings. So, at her suggestion, we decided to embark on a journey of systematically reviewing every Trader Joe's product, resulting in the blog you are about to read...

A couple of months into our Trader Joe's rating adventure, an old college friend, Russ, who unbeknownst to me had been following our TJ's blog, decided that I had been slacking in my blogging duties (which, of course, I was) so he decided to contribute his own original TJ's reviews to the blog, thus enhancing it, making it more complete and adding to it a flavor of his own. He and his wife Sandy are also avid TJ's fans and, as you will soon discover, he is an excellent writer and is nearly as clever, witty and humble as I am.

Seriously though, Russ: You go, boy!

So here it is: "What's Good at Trader Joe's?"

Search This Blog

Thursday, December 26, 2013

Trader Joe's and the Astounding Multi-Flavor Joe-Joe's

I feel like that should have an exclamation point at the end of it: "Trader Joe's and the Astounding Multi-Flavor Joe-Joe's!" like some famous magician and his assistants or something. Trader Joe the Magnificent did indeed give us something magically-delicious and marvelously-packaged yet again. It's four new flavors of an old favorite, dressed up in chocolate coatings. 

Looking back through our extensive archives, I realized that we never reviewed just plain old Joe-Joe's, strangely enough. But if you're curious, I'll save you from using our newfangled and unimproved search tool toward the top of this page: we've looked at Joe-Joe's n' Cream Ice CreamDark Chocolate Covered Peppermint Joe-Joe's, Candy CaneHalloween, and Gluten Free varieties, and if I've missed any, I blame the search tool. But hey, at least this version of "Search This Blog" is functioning!

The package was filled with four individually-wrapped stacks of Joe-Joe's. Each of the four astounding flavors had a chocolate coating. The ginger cookies had a white chocolate coating, the peppermint ones were covered in dark chocolate, and peanut butter and double chocolate were covered in some kind of complementary milk chocolates.

Before I tried them, my main concern with the ginger Joe-Joe's is that they would be, well...weird. And they were. But not to the point that they were inedible. The white chocolate really saved them in my opinion. And I know a lot of our readers are dark chocolate snobs, so they might not feel the same. But I must point out that Sonia, who's definitely a bigger fan of dark chocolate than white chocolate, absolutely adored these cookies. She likes ginger in some scenarios, but she's not obsessed with it or anything like that. She felt that these cookies had just the right amount of ginger zing and just the right amount of white chocolate sweetness. She's definitely not wrong.

The double chocolate Joe-Joe's were just that: chocolate cookies covered in milk chocolate. And they're part of the reason my skin broke out this holiday season. Chocolate sandwich cookies covered in chocolate? Hmmm. Hey TJ's, dontcha think you should deep fry 'em next time? 

Sonia and I never bought the aforementioned Dark Chocolate Covered Peppermint Joe-Joe's by themselves, but based on Russ's review, I'm guessing the ones in this package are basically the same animal: tasty, minty, and holiday-riffic.

I think my favorite "act" in this incredible show of flavors was the peanut butter Joe-Joe's. They were rich, peanut buttery, and had a Reese's type thing going on. We've established that chocolate and peanut butter is pretty hard to screw up completely, and TJ's has displayed prowess with this particular combo in the past. And thanks to the commutative and associative properties of snacktasticality, we can offer this simple proof: peanut butter + chocolate + Joe-Joe's = yum.

There's a lot going on in this box, and it's a pretty good value for what you get. Again, neither Sonia nor I are really "sandwich cookie people," but we still can't see this box of magic getting fewer than four stars a piece.

Bottom line: 8 out of 10.


  1. Just a side note - I believe the name of these cookies comes from "Joseph and the Amazing Technicolor Dreamcoat" http://en.wikipedia.org/wiki/Joseph_and_the_Amazing_Technicolor_Dreamcoat

    1. Hmmm...I didn't think of that before. The story of Joseph is my favorite Bible story, but I'm actually not very familiar with the Technicolor Dreamcoat play/musical/film. That's an interesting observation, Jacqueline!

  2. WHY can't I find these in my TJ's? I heard someone else talking about these and have been wanting to try them so badly! Maybe after the seasonal stuff goes.

    1. Yeah, I think they fly off the shelves pretty quickly, Lisa.