It's pretty much your standard popcorn fare, with a nice little kick. Similar to other TJ's popcorn products or products like Smartfood, it tastes and feels "lite." Not lacking in flavor, just easy on the heavy, buttery, oiliness that bogs down some major national brands and movie theater popcorns. It tastes lightly salted, and it stays crunchy enough, even though it's pre-popped and sitting in a bag for who knows how long...
Sonia thinks it's delicious. She says she could eat a whole bag by herself. Considering the aforementioned "liteness," eating an entire bag in one sitting would be entirely plausible. I think I could knock off a bag by myself, too. This stuff is a welcome, spicy twist on a classic salty treat.
Sonia gives it 4 stars. I'll go with a 3.5. Snackariffic.
Bottom line: 7.5 out of 10.