Trader Joe’s Maple Brioche Style Liège Waffles arrive with a bit of continental swagger. Fun fact to drop at brunch: Liège is a city in Belgium, which means these waffles are technically more cultured than most of us before coffee. They’re imported straight from Belgium, so when you eat one you can briefly pretend you’re on a cobblestone street instead of standing barefoot in your kitchen at 7:42 a.m.
For $4.49, you get six waffles, each one individually wrapped like it’s a precious artifact. At first glance, the extra packaging feels a little dramatic—does a waffle really need its own outfit? But once you’re tossing one into a bag for work or ripping one open half-asleep, the convenience wins you over. No freezer burn, no weird waffle clumping incidents. Everyone stays in their lane.
Out of the wrapper, these are… fine. Perfectly acceptable. Pleasant, even. But let’s not kid ourselves: these waffles want heat. Toss one in the toaster, add a little butter, and suddenly things get interesting. The outside crisps up, the inside stays soft and chewy, and the pearl sugar does that magical caramelized thing it does so well. If you’re really chasing sweetness, a drizzle of extra maple syrup will send it over the top, though it’s not strictly necessary.
The maple flavor itself is noticeable but not aggressive. It’s there, quietly humming in the background, reminding you that fall exists. That said, it does make these waffles a little less versatile than Trader Joe’s Original Brioche Style Liège Waffles. The plain ones are a blank canvas—you can throw fruit spread on them, go savory-ish, do whatever your heart desires. These maple ones feel more opinionated. Butter? Yes. Syrup? Sure. Whipped cream or even a scoop of ice cream? Absolutely. But slathering them with strawberry jam feels… wrong. Like wearing flip-flops to a wedding.
Would we buy them again? Probably. They’re good, they’re convenient, and they scratch a specific maple-flavored itch. But if we’re being honest, we’d still gravitate toward the plain version most of the time. If I want maple, I can always add my own. Control is power, especially when waffles are involved. Seven and a half out of ten stars from Sonia for Trader Joe's Maple Brioche Style Liège Waffles. I'll go with seven out of ten stars.
Trader Joe’s Maple Pecan Cold Brew Coffee Concentrate is one of those products that makes you do a quick double take at the price tag, then immediately start doing mental math to justify it. Ten bucks gets you eight servings, which works out to $1.25 per cup. On paper, that sounds a little bougie for something you’re still making at home. In practice, it’s still laughably cheaper than wandering into Starbucks and leaving with a $7 drink that has a paragraph-long name and enough sugar to power a small go-kart.
Flavor-wise, this stuff is interesting in a good way. The maple is front and center, but it’s not screaming “PANCAKE SYRUP” at you. Instead, it tastes like maple syrup that went to therapy and learned restraint. There’s almost no sweetness built in, which I actually appreciated. It lets the coffee stay coffee. If you want sweetness, you’re in full control. We tried it with date syrup, and that combo absolutely worked—nutty, rounded sweetness without turning the drink into a dessert masquerading as caffeine.
The pecan flavor is there, but don’t expect it to kick the door down. It’s subtle, more of a background note than a headliner. Think “someone walked by with pecans” rather than “pecan pie just entered the room.” Maple is clearly the star, with pecan playing a polite supporting role.
As for mixing, you’ve got options: milk or water. We tried both, and the winner was water first, then a splash of half and half. It keeps the coffee tasting clean while still giving you a little creamy luxury at the end. Straight milk was fine, but it dulled some of the nuance.
Final verdict: Sonia would buy it again and I wouldn't stop her. It’s shelf-stable until opened, needs refrigeration afterward, and it’s kosher. Basically, it’s a solid, slightly fancy cold brew that won’t judge you for wearing sweatpants while drinking it. Seven out of ten stars from me. Eight out of ten from the beautiful wifey for Trader Joe's Maple Pecan Cold Brew Coffee Concentrate.
