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Friday, February 28, 2020

Trader Joe's Vegan Chicken-Less Seasoning Salt

I find it kinda funny how they decided to market this particular blend of spices. I wouldn't limit myself to only using this seasoning with vegan dishes...unless, of course, I were vegan. And I would think just about any spice would be considered vegan to begin with, unless it contained cheese—like the elote blend.

Anyway, onion, garlic, and turmeric are some of my favorite flavors on earth, so how do they go together? Quite well, just as I'd assumed. Tastes like chicken? Hmm. Well, lots of things do—particularly other non-red meats. This product? Not so much. Again, I'm totally fine with that, I just can't get over the marketing wizardry at play here.

I mean, it does sorta taste like the broth you get with chicken-flavored ramen soup. It's much more potent and flavorful than that, and a lot better quality, too. I don't think they put a lot of turmeric in ten cent fake chicken ramen, although maybe they should. Not only does the flavor go well with most soups, but it flaunts loads of health benefits, as well.

The flavor is somewhat salt-forward, by my estimation, but it's hard to stifle the savory flavors of garlic, onion, and turmeric together. None are significantly bolder than the others. Combined, they add a nice pungent zest to foods that otherwise might be on the bland side. We tried it with some potatoes and green beans and weren't disappointed. We had it with salmon, too, and were pleasantly surprised. 

I think this product is significantly more versatile than the aforementioned elote seasoning that we looked at earlier this week. Almost anywhere you'd want garlic, it's not going to hurt to have sea salt, onion, and turmeric as well. This seasoning just brings a broader spectrum of taste than any single one of its constituent parts. Sonia agrees and gives the product a thumbs up. She immediately compared it to Knorr Chicken Flavor Bouillon, something she grew up with. She likes this blend at least as much as Knorr's, so I think we're looking at four stars a piece here.

January and February 2020 have been long months. I think tonight we'll get warm, watch a movie, and have some chicken-less soup for the soul.

Bottom line: 8 out of 10.


  1. I know turmeric is really healthy, but I am not a fan! That's definitely the dominant taste in this. A little bit is not terrible but it's easy to overdo it. I think it will take me a long time to use it up. Did you notice the ingredient list also includes "spices"? Wonder what that means.

    1. So I'm guessing you don't like Indian food?

      Yes, I noticed the mystery "spices" too and was curious...

    2. According to a Trader Joe’s employee the “spices” are celery seed, tumeric (again for some reason), ginger, and black pepper.

  2. It's nice to make vegan cup of noodles.

  3. It's a play on (Australian, but making inroads in the US) Chicken Salt.


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