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Tuesday, May 16, 2017

Trader Joe's Campfire S'mores Bar

"Oooh it tastes just like camping!"

Those are the words I would have expected to hear come out of my wife's mouth after a few bites of Trader Joe's Campfire S'mores Bar. Not like we're big campers...I think we've camped twice together ever. One fun night carcamping at a local state park, the other time an overnight at Joshia Tree National Park...where she was sick all night long. Something like too much In 'n Out after a massage plus fear of killer bees roaming the park and disappointment of not seeing a big horned sheep. Like I said, something like that.

That's not what she said, though. Much to my surprise.

It was more along the lines of "Eh, it could be better."


There's not a whole lot necessarily wrong with the TJ's s'mores bar. It's a thick slab of decent milk chocolate, with large crunchy chunks of graham cracker and soft, gooey, pillowy marshmallows mixed in and on top of the base. So there's little doubt that the final taste is at least fairly suggestive of the outdoorsy classic.

Except that "outdoorsy" part, of course. Those marshmallows aren't even toasted, let alone blackened and crispified from being set ablaze. No bugs. This is about as "outdoors" as camping at a Motel 6. There's nothing truly "campfire" about it at all.

Sandy would have preferred more of an inside-out s'mores bar type deal though. I'm positive she'll correct me in the comments below, but I interpreted her construct of choice as being a solid graham cracker with a similarly thick coat of chocolate all the way around, marshmallows embedded here and there. That also sounds tasty and perhaps with better cracker to chocolate ratio.

Overall, it's good, not great, not bad. Not as intense as actual camping...get it?...intense..."in tents"...Imma gonna stop this right here.

Bottom line: Trader Joe's Campfire S'mores Bar: 6.5 out of 10 Golden Spoons


  1. 100% agree! Ok, but somehow disappointing…

  2. did you try broiling it in the toaster? that's how I make inside Smores to get the marshmallows perfect.

  3. That would make one huge melty mess since it's mostly chocolate! :)

  4. You could torch the marshmallow on top. Melt a bit

  5. Did yours taste salty when biting into it ? Mine had a super salty taste to it which really made me dislike it.

  6. Agree. Another product I really wanted to love, but was just underwhelming, esp. for the price. It might be better broiled (with a few extra mini marshmallows added to cover the top) just a bit as someone else suggested, IDK. I didn't hate it, but, for the price, haven't repurchased.


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