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Friday, January 4, 2019

Trader Joe's Brookie


"What dessert should I get from the grocery store, honey? Chocolate chip cookies or brownies?" asked Sonia.

"Brownies," I replied. "No, chocolate chip cookies. No, brownies. Ah, darnit...If only someone would smash a chocolate chip cookie on top of a brownie and sell the resulting conglomeration as a single dessert treat, then I could die a happy man. They could call the concoction a 'Crownie,' since it's a brownie crowned with a cookie."

"Actually, they do sell that. But it's called a Brookie," she explained.

Then my head exploded.

As you may have guessed, this conversation never happened in our household, and as far as I know, it is entirely fictional. We chose this product out of a sense of obligation to review all new popular Trader Joe's brand items like we've been doing for a long time now and no other reason. Plus, we like excuses to eat junk food. Why they call it a Brookie and not a Crownie, I'll never know. Maybe the guy who invented it had a girlfriend named Brooke. That's sexist. Maybe the girl who invented it was actually named Brooke. Or had a daughter named Brooke. Or maybe they made the dough with water from a magical brook. Who knows? I, personally, like "Crownie" better. And I'm well aware that the concept of a Brookie pre-dates Trader Joe's iteration of the dessert. They could have distinguished themselves from the herd by changing the name up a bit and making it Trader Joe's Crownie (Brownie Crowned With Cookie = Crownie). But whatevs. At this rate, Trader Joe's will never make me head of their product development team because I "lack experience," I'm "arrogant," and I have "terrible ideas."


Nobody from TJ's ever actually told me those things, FYI. That's just my own personal assessment of the situation. Imagine me saying those things with big air quotes for comedic effect.

Now, getting down to business here, I must say I'm really not sure what all the fuss is about with this Brookie. It's an adequate dessert if you're craving a chocolate chip cookie or a brownie or both, I suppose. But beyond that, I don't think there's anything particularly magical going on here. Neither element was unusually flavorful or soft or fresh—though, conversely, neither was particularly stale or unpleasant either. They both just felt like typical grocery store fare to me—like a Ralph's or Giant or HEB bakery made some cookies and brownies and then crowned the brownies with the cookies and stuck them all in the same box. Not bad, not bad. But not earth-shattering, either.

I'm apparently the minority here, because Sonia loved them. She dunked hers in coffee and acted like she'd never had a brownie or cookie quite so delicious in her life. I just feel like I'm missing something now. If they were fresh out of the oven, I might feel differently. But as it stands, I say they're more or less run-of-the-mill brownies crowned with run-of-the-mill chocolate chip cookies.

In the past, we've seen outstanding brownies from Trader Joe's and outstanding chocolate chip cookies. If they could have combined those two incredible products into one, I might be singing a different tune, but as it is, these get three stars from me. Four stars from Sonia.

Bottom line: 7 out of 10.

4 comments:

  1. You could always just take the sumatran brownie and stack a square shaped bit of the deep dish chocolate chip cookie on top of it.
    DIY Crownie ;)
    Or if we're totally going into fat girl territory, make a DIY ice cream sandwich with one side brownie, one side chocolate chip cookie, and vanilla or coffee ice cream in the middle. But then..you might need a bigger RV lol

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  2. These were really mediocre, both the brownie part and the cookie part. I've had really good brookies at a local tea shop, so I know it's possible.

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