When it's hot, hot coffee just makes it stickier than it has to be. But you can't just give up coffee. And please...iced coffee is not just regular coffee with ice in it. I've tried doing that, and the results are diluted murky brown tepid water. Nah, you gotta go cold brew to do this properly. Some people, by the wizardry of either French presses or cheesecloths, claim it's simple to make your own cold brew batches. Others, like me, think it's easier to shell out $3 or $4 for a large cupful. That obviously gets spendy quickly. So, for the MYO-inept crowd who would to enjoy some cold caffeine while saving a couple bucks, things like Trader Joe's Organic French Roast Cold Brew Coffee Concentrate seem like a good enough of a deal. $9.99 seems like an okay enough price to swallow for at least eight cups, right?
What's not easy to swallow: if you get the proportions wrong. Sandy preferred to mix her coffee in with some almond
TJ's other cold brew concoction to make a direct comparision, but as would be expected for French roast, this is a darker, heavier, fairly robust roast. In some ways, this is a great thing for iced coffee, because the stronger potency would withstand the inevitable ice meltoff a little better. I'm pretty happy drinking it black, while Sandy was happy enough with the taste that I think she skipped adding any sugar to hers....she may have snuck in some flavored creamer though (ugh).
Sandy and I were able to get plenty enough cups out of it to make our ten buck investment seem just about worth it. Sadly, there was a cup or two we ended up dumping and redoing, because of measurements being a little off, and by trying to fix things, we somehow made them even worse. That's really the only demerit here - if there could be somehow just be a little more built-in grace, that'd be great. Also, we're really not sure why it costs an extra $2 over its lighter, more normal counterpart...eh well. Different roast, and organic, sure, but still.
Enjoy an icy glass as the summer starts up. Or try it Ovechkin-style - no cup. In any case, this cold caffeinited concentrated concoction could be your summer sipper of choice.
Bottom line: Trader Joe's Organic French Roast Cold Brew Coffee Concentrate: 8 out of 10 Golden Spoons