Hello. My name's Nathan, and I love Trader Joe's. My wife Sonia does too. She's a great shopper, has excellent taste and knows good value when she comes across it. As many of you know, Trader Joe's is unsurpassed in the world of good-value grocery stores, so we spend a lot of our time and money there. Although the store fairly consistently delivers great taste with its own unique line of food products, there are definitely some big-hits, and unfortunately, there are some misses...

After doing a couple of internet searches for reviews of TJ's food items, Sonia discerned an apparent dearth of good, quality reviews for the store's offerings. So, at her suggestion, we decided to embark on a journey of systematically reviewing every Trader Joe's product, resulting in the blog you are about to read...

A couple of months into our Trader Joe's rating adventure, an old college friend, Russ, who unbeknownst to me had been following our TJ's blog, decided that I had been slacking in my blogging duties (which, of course, I was) so he decided to contribute his own original TJ's reviews to the blog, thus enhancing it, making it more complete and adding to it a flavor of his own. He and his wife Sandy are also avid TJ's fans and, as you will soon discover, he is an excellent writer and is nearly as clever, witty and humble as I am.

Seriously though, Russ: You go, boy!

So here it is: "What's Good at Trader Joe's?"

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Wednesday, May 30, 2012

Trader Joe's Coconut Water Fruit Floes

An apartment in Philadelphia, Pennsylvania isn't supposed to be ninety-five degrees in May. And yet, thanks to Climate Change, a broken air conditioner, and living on the top floor of a six-story building, here we are—my wife and I, basking in our underpants on the day after Memorial Day (God bless those who paid the ultimate price for our country) sweating our butts off, crowding next to our brand new tall, skinny fan (didn't fans used to be round?) and wishing it were January again, pining for some relief from the heat.

Thank goodness for Trader Joe's. In the past, we've reviewed a few other fruit floes, discussed the meaning of the term "floe" and sang the praises of TJ's other frozen delights. Today, it's all about the coconut.

These frozen treats taste like Goya's Coconut Cream. Which, if you're familiar with it, is the nectar of the gods. A fattening nectar of the gods, to be sure, but absolutely worthy of the term. And if you're like me, you're fine eating the coconut cream plain, straight out of the can. But most people would consider that weird, desperate, and /or socially unacceptable. I consider it delicious.

And now, thanks to the wonders of hippie, underground, independent grocery store magic, that same taste can be found in a widely-acceptable bar/floe thingy. It tastes like real coconut. It has real coconut in it. It's not totally bad for you. It's highly refreshing when you're on the verge of heat-stroke (as I am right now).

Probably mostly due to the excessive heat and delirium that comes with it, Sonia gives it a 4.5 star rating. I'll go ahead with a 4 star rating, because it's such a beautiful balance of coconut-milkiness and coconut-wateriness. Trader Joe's Coconut Water Fruit Floes are magical coldness in a world of red hot death and sixth-story "hot-air-rises" in a "science sucks when applied to reality" kind of way. I love you. It's too hot here. It's only May. Abandon all hope, ye who plan to be alive in July '12. Eat lots of these.

Bottom line: 8.5 out of 10.


  1. It was too hot for May! Today is better. Enjoy your Blog. I found it through The Impulsive Buy. :)

  2. Just bought these today! Best ever.

    1. Yup! I love these--not too sweet, just enough bits of coconut in them too. I do miss the chili mango frozen pops, which they have discontinued it seems.

    2. Definitely try the new.. or I guess revived.. strawberry ones! They are SO good. I like the chili mango and coconut too, but those strawberry ones... mmm. And yes, they're discontinued. I happen to work there and when I learned they were to be discontinued I stocked up like crazy. I still have 4 boxes in the freezer!

  3. I'm still trying to figure out what a fruit floe even is! Is it a drink? Ice cream? what the heck!

  4. I bought a box of these a few weeks ago and they have been in my freezer ever since. I'm a huge fan of coconut, but have been disappointed by coconut water in the past. It is presently 80 degrees outside in sunny San Diego, so I decided to try one of these and boy am I glad I did! They are great: the perfect blend of sweet, creamy, watery goodness with added coconut bits just for good measure. I almost want to go grab another one!! Mmmmmmm, keep up the fantastic reviews! :)