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Friday, April 22, 2022

Trader Joe's Ube Pretzels

Earlier this week, I made one of my usual, occasional laments that here in Pittsburgh, we always seems last to get anything new, TJ's-wise. Weeks will go by and my lovely bride, who's always got her fingers on the pulse of new products in the pipeline, will be showing me the latest Instagram hype of whatever's new and hot. And we wait...and wait...and wait...and finally, when we get it, not that whatever it is usually isn't delicious, but it's kinda old news for the vast majority of yinz. 

Well, perhaps Big Joe finally heard all of that and tossed us a bone to gnaw on, with Trader Joe's Ube Pretzels. 

Neither Sandy nor I had heard of them or knew anything about them. It was a complete surprise. Somehow, we got ourselves a bag. I mean, I'm positive we're not like Neil Armstrong or anything, but for once, we kinda felt the rush of being first, or at least pretty darn close enough to it. 

If that isn't true, don't ruin it for us, please!

Anyways, TJ's ube pretzels. In case you didn't know, ube is basically a purplish sweet potato that naturally sweet, a touch savory, and translates well across many dishes, notably desserts and sweets. TJ's has been on a kick with them recent years, most notably with ube ice cream. Almost anything with ube, we like. 

As you can likely see, the basic premise here is very simple: a yogurty ube-flavored candy coating over some typical salty snappy pretzels. That's it. It's simple yet fun at the same time. We couldn't wait to start crushing some, and our kiddos were pretty excited about eating purple pretzels. Win win all around. 

Except...well...don't get me wrong, I like them. The few remaining survicors in the bag can attest to how many I snatched away from them. But there's something just a touch off on them. It seems to me that the candy coating is a touch or two more straight up sugar than actual ube flavored. Like Buddy the Elf ("Does it have sugar in it?...Then yes!"), I love straight up sugar, but it just doesn't work as great with the ube and then trying to work in a salty grainy pretzel. If something is ube, I want more ube. I can save the super sugary stuff for other times. 

Other than that, these pretzels are definitely a fun little snack that's worth the try. A bag runs about $3 and will definitely get a little sugar rush for that midafternoon lull. There's a good general thumbs up all around from us here in the 'burgh, what with us being first and all. Don't ruin that illusion!

Bottom line: Trader Joe's Ube Pretzels: 6.5 out of 10 Golden Spoons


  1. Congrats on being first! Sorry it was something that sounds kinda lame. I hated that ube ice cream so will be avoiding these.

  2. I feel like a lot of the ube stuff would be better if it included coconut. Ideally macapuno, an abnormally-developed coconut. I find the ube products from TJ's themselves to be a bit bland.


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