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Thursday, September 5, 2013

Trader Joe's Organic Super Fruit Spread

I could chalk it up to me being some kind of berry snob, but unfortunately my slight aversion to the taste of this spread is more likely a consequence of a lifetime of eating non-organic, heavily-sweetened, fake-flavored, overly-processed products of our modern industrial age. Sad. This stuff kinda reminds me of the blackberry spread we reviewed a long time ago. Like the blackberry spread, I feel that this "Super Fruit" lacks a certain punch. Unlike the blackberry spread, this stuff doesn't have corn syrup or added sugar, which is always good.

My 13-year-old palate wanted both of those products to taste like Trader Joe's Blackberry Crush. But I suppose if something's gotta have a grown-up taste, it's better if it does so with truly organic ingredients. I'm still waiting for the spreadable version of Blackberry Crush, but until it comes, there are always brands like Smucker's that offer organic jellies, most of which have "organic sugar" added. I'm pretty sure TJ's has similar products, but we just haven't gotten around to reviewing them yet.

But to be fair, I must mention that Sonia really liked this spread. She doesn't have the sweet tooth I do, so the natural fruit was plenty potent for her. She liked the consistency of it, too. It's pretty
smooth overall, yet there's enough mashed up berry bits that you really believe the product is coming straight from crushed fruit. And I must say, I enjoyed the product much more when used in a PB&J sandwich, rather than just by itself on toast, although people who really enjoy the taste of organic fruit might disagree, Sonia included.

I thought for a minute when I first looked at the jar that maybe "Super Fruit" was some kind of amazing, recently-discovered plant from the Amazon that tastes like chocolate and has preposterous amounts of antioxidants or something like that. Kind of like an "açaí berry" or "passion fruit," but you know, like, more super. I was wrong. Super Fruit is nothing more than the amalgamation of cherries, grapes, blueberries, and pomegranates.

Since there's basically nothing but fruit in the jar and since Sonia loved it so much, I can't give this a worse score than I gave to the blackberry preserves. So 3 stars from me. Sonia gives it 4 stars. That puts this product squarely in our "not bad" category.

Bottom line: 7 out of 10 stars.


  1. I'm honestly really excited to try this. I love all those fruits, so I believe the combination will taste delicious to me. I'm like Sonia in the sense I'm not a huge sweet eater. I'm also wanting to buy some almond butter so I can make jam and nut butter sandwiches. I'll have to check out the Blackberry Crush as well.

  2. I bet this would be good with almond butter, Haleigh! Let us know how it turns out.

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