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Monday, August 10, 2020

Trader Joe's Organic 100% Pomegranate Juice

Eating a pomegranate is such a unique experience. The Punica granatum's insides don't resemble any other common fruit. The husk part is bejeweled with dozens of tiny red seeds. Popping the little red morsels out with a spoon can be tedious, but the crunch and the unique sweet-tart berry-esque flavor make it so worth it.

I'm not even sure how you'd juice a pomegranate. The seeds are such a small portion of the entire fruit, and even those are mostly a starchy white material coated with something slick and juicy. They must just crush all the seeds and then strain out the starchy pulp..? That's just a guess. Considering how tiresome it is to eat pomegranate, it must be even more laborious to juice one.

Fortunately, we don't have to juice the fruit ourselves. All we have to do is drink it. But even that might not be easy for some.

Upon first opening the bottle, there was a whiff of something nearly beet-ish. I'm not a fan of plain beet juice, so it was a little off-putting. I poured a glass each for Sonia and me. 

The taste of the beverage is something more in the direction of cranberry, at least at first. It's sweet and sour—tart enough to make you pucker. Up front, the flavor seems pleasant enough to me, but just a moment later, the finish hits you with a wave of dry bitterness that's hard to describe and not particularly palatable to me or the wifey. It's a biting, caustic essence that can potentially mar any element of enjoyment that may have occurred just a second or two prior.

In my opinion, the astringent aftertaste doesn't completely ruin the experience. But if you ask Sonia, she'll say otherwise. She noped out after just a few sips.

I've managed to consume at least half the bottle on this hot August Sunday afternoon. Compared to other more prevalent fruit juices, it's not particularly refreshing or chuggable. Both Sonia and I find it significantly less drinkable than POM Wonderful. I'm thinking of it as a unique non-alcoholic red wine meant to be served chilled—a select strain from the vineyard that I just don't quite "get" yet. I keep drinking it thinking it'll grow on me. It wouldn't be the first beverage that was unappealing to me initially but slowly became a staple in my fridge over time.

As it stands now, I think I'll go with three stars. After all, it's organic and full of antioxidants. I'm choosing to see it as an adventure, and an experience—much like the eating of pomegranate seeds. Sonia gives it two stars, stating that the aftertaste just ruins it for her.

Bottom line: 5 out of 10.

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