This past week, we had a bit of a pre-Thanksgiving, just the two of us. And we decided to take one for the team and feast on this forgery of a fowl from TJ's. We grazed on this goofy gobbler. We bit down on a bogus bird. We tasted a trick turkey. But honestly, it wasn't bad at all. I think it's worth the cost. I think most vegetarians can go ahead and dive right in. My guess is that you'll love it. Does it taste exactly like turkey? No. So you red-blooded, meat-lovin' Archie Bunker types might want to have some dead bird on stand-by just in case. But really, overall, I'm diggin' it. The stuffing was great, the gravy was delicious. The soy-based fake turkey wasn't bad, but I'll be honest: the imitation beef and chicken dishes I've had would fool me way before this stuff would. It's hearty enough to fool your tummy into thinking that you've eaten something meatful, but not quite succulent enough to trick the taste buds. Texture-wise, it's a tad firmer than turkey meat, and there's a sort of crust that forms on the outside of the roast that fails to emulate real turkey. Taste-wise, it's a bit more beany. All in all, it's a decent approximation of traditional turkey, but it's not a dead ringer for the real thing.
Sonia pointed out that the product was a bit too rich with rosemary. The herb was over-represented in the roast for sure, but it didn't bother me quite as much as Sonia. However, she raved about the stuffing and gravy even more than I did, but agreed that the turkey-less turkey was the weakest element of the meal. She thought the texture was reminiscent of firmer-than-usual pâté, and added that when reheated, it got very dry on the sides.
Despite a few weaknesses, our final verdict is a thumbs-up. The price tag is hefty, but there're at least 4 good servings in there. (The label says 6, but you know how they exaggerate). It's not going to replace a real turkey at my family's Thanksgiving dinner this year, but I wouldn't be completely heartbroken if it did. 4 stars from Sonia. 3.5 from me.
Bottom line: 7.5 out of 10.