Now, we could get into wine critic-esque language involving "flinty undertones" and "hints of earthiness," but that would be pretentious. This is an "everyman's" kind of blog. Russ and I are indeed everymen. And I suppose, by association, that would make Sandy and Sonia everywomen. And along those lines, I do think this is a chocolate bar that everyone can enjoy, even those who've never had anything other than Hershey's.
According to this Wikipedia article, a product must have at least 35% cocoa solids in order to qualify as dark chocolate. The 70 - 99% range is generally used for baking purposes. So, in the grand scheme of things, this chocolate is pretty darn dark. I was expecting it to be quite bitter, but both Sonia and I agree that it was surprisingly delicious and palatable. (Sonia usually does like dark chocolate, so it's not as big a surprise that she was a fan).
We're not often in the habit of just buying random chocolate bars, unless Russ and Sandy highly recommend something from TJ's, such as this little gem you might find at the checkout. But in this case, we received these at a lovely wedding we recently attended. Each bar was wrapped in a beautifully-designed candy wrapper created by the bride. We snagged a few as wedding favors and ate them in the days after the wedding. Thanks K & J!
Sonia will give this bar a 4. I'll give it a 3.5.
Bottom line: 7.5 out of 10.