In fact, the main sweetening ingredient is grape juice. It's an interesting choice for a pastry, but it works. I was a bit wary at first because of the grape juice, and because the front of the package declares that the batter is made from sour cream. Again, an enigmatic choice for a donut hole ingredient.
When I first looked at these donut o's, all covered in powdered sugar, I thought they resembled Munchkins from Dunkin Donuts. So my habit-driven brain primed my tongue for the sweet, familiar taste of a Munchkin. Initially, I was disappointed.
But after walking away from the donut o's for an hour or two, I realized that what I had tasted was something both classically delicious and brand new. Trader Joe's made no attempt to copy the taste of Dunkin Donuts or Entenmann's or Krispy Kreme. They aimed for sophisticated palates and created something inspired by the bakeries of yore. They made a simple, subtle dessert delicacy, the likes of which I have seldom had the opportunity to enjoy.
I went back for more, and so did Sonia. We polished off the box in a little over a day. If you're wondering, they do NOT taste like sour cream, or grape juice, or any common donut. They have a unique flavor that's difficult to describe, and an incredible texture that would rival many fresh-baked pastries. They're relatively low calorie and low fat.
If you really want a sugary-sweet, lard-laden donut, go to Dunkin. If you want to try something different, definitely check these out. Sonia rates them a 4.5 out of 5. I agree. Bottom line: 9 out of 10.