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Friday, January 15, 2021

Trader Joe's Dark Chocolate Cookie Sticks

Personally, if it were me designing the cover art for this product's packaging, I would have gone with a narwhal. Narwhals are the only animals with a tusk that has a girth to length ratio comparable to these cookie sticks. They're very long and very thin, hence the moniker "sticks" as opposed to "bars," "batons," or "fingers."

If I were instructed by my creative director to steer clear of narwhals for some reason—perhaps they're too freakish looking for a box of cookie sticks, or they carry connotations of cold climates and frigid waters, or they're just too cumbersome-looking in general—the next obvious choice is a unicorn, right? I mean, they're not real, and their horns are significantly shorter than these sticks in relation to their thickness, but at least everybody knows they're fun mythical animals with horns coming out of their heads.

Instead, Trader Joe's packaging artists decided upon a zebra-like animal to grace the cover of this cylindrical container. Regular zebras don't even have horns. Only unicorns do. So, logically, this would be a zebracorn. What's a zebracorn, you ask? It's pretty much my favorite animal. It's like a zebra and a unicorn mixed...bred for its skills in magic.


You feel me?

The tubular box is unique. There's a tab around the middle that you tear off and then the top separates so you can access the cookie sticks, and it slips right back onto the bottom when you're done. It's not air-tight, though, so it does little to prevent exposure. We found the sticks got stale in fairly short order. 

Even on day one, they weren't exactly show-stoppers. There's a lightly sweet and salty bread as a base and a semi-sweet dark chocolate coating. They tasted fine to both of us, but we weren't blown away. We tried dipping them in coffee, but they don't retain the liquid very well. They're vaguely crunchy, nearly pretzel-esque, texture-wise. It's a nice mouthfeel, but they seemed to lose some of that initial crispness if you don't finish them right away.

I must admit, they're convenient and snackable. I just wish they delivered a little more in the flavor department. For the price, $1.69, they're a decent enough value. Not sure if we'd purchase again, though. Three stars a piece for these zebracorn horns.

Bottom line: 6 out of 10.


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