I've had similar 100% juice drinks before that do taste sweet enough for me...so at first I was thinking, "Hmm...maybe it's the organic-ness of this beverage that makes it not too sweet." But then I realized that didn't really make sense. The absence of pesticides and such shouldn't really change the sweet to tart ratio of a fruit juice.
Then it dawned on me. The other juice blends I've had were "Apple Cranberry Juices." This is "Cranberry Apple Juice." In the other juice blends, the sweet taste of the apple is meant to be dominant, while TJ's juice blend favors the tart taste of the cranberry. Mystery solved. Another "adult" beverage from TJ's. Good for Sonia, with her discerning, mature palate. Not so good for myself and the other children of the world who crave sugar-sweet candy yum-yum tooth-rotting goodness.
Don't get me wrong, this beverage is a fine product. I can just tell a little of the elevated beauty of its flavor is lost on consumers like me.
I give it Three out of Five Stars. Sonia gives it Four out of Five. Bottom line: 7 out of 10.