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Monday, June 17, 2019

Trader Joe's Ube Purple Yam Flavored Ice Cream

Ice cream: one of the staples of summer. I won't say I don't eat it year round, because I do, but it's one of those things that's just part of most Americans' arsenal of beat-the-heat foods. Fortunately, we haven't needed much in the way of "beat-the-heat" this year so far since we've been meandering around the Pacific Northwest. It's our first time here, and we've just been in Oregon for the past 3 weeks or so, heading into Washington. We had one 90 degree day last week, and when we really needed ice cream, we didn't have any, and we didn't feel like driving into town from our campground to get it. Now we have some and it's in the 50's outside. Go figure.

But like I said, I'll eat ice cream in pretty much any weather. So I did.

First impressions: it doesn't taste like a vegetable. Didn't really think it would. Yams are pretty desserty to begin with. There's almost a cake batter vibe to the taste in my opinion. Maybe that's just a subliminal notion bubbling up to the surface since it's my 40th birthday today and I'm in cake mode. Although, Sonia didn't disagree with that assertion, either.

First thing that popped into her head: taro. That's probably a more accurate assessment since taro is also a root vegetable that's frequently used in frozen desserts. I remember having it when Yogurtland and its myriad imposters were all the rage like 10 years ago. I know they still exist, but I haven't been to one in quite a while. Also boba tea and other Asian novelty foods are often taro-flavored. This flavor does taste similar to taro if memory serves me correctly. I wanna say this flavor is slightly less floral...?

The taste is nutty, lightly sweet, subtly earthy, and vanilla-esque. There's nothing "purple" about it if you're like me and think everything purple should taste like grapes or berries. There might be a slight pistachio-esque vibe here, too. Cream and sugared egg yolks add to the density and richness of the ice cream.

$2.99 for the pint. It's not dairy-free or vegan or anything—just pretty decent ice cream with interesting ingredients and a unique flavor. Four stars from Sonia. Three and a half from me.

Bottom line: 7.5 out of 10.


  1. Looks like there's some kind of mix in?

  2. It reminded me of rice pudding as far as flavor. Strange, I know but thats what it reminded me of. I really loved it as did my husband!

    1. You know what, you're absolutely right! It does taste like rice pudding now that you mention it.

    2. I'm a huge fan of rice pudding but not getting that vibe at all in this. Just major coconut flavor. Eyes closed, this is coconut ice cream. What makes a yam taste like coconut? Don't see an indication in the ingredients. Teeny tiny bits of chewy something or other. Well,that's how it goes sometimes when you like trying "weird" things!

  3. Happy Birthday! Hope it's wonderful!!

  4. I thought it had a coconut taste, but I could just be used to it being paired with coconut in other dishes.


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