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Monday, October 3, 2016

Trader Joe's Boffo! Bar


It's an adjective that means "extremely good or successful" according to Merriam Webster. It can also be used as a noun meaning simply "a success" according to my top Google results.

What I can't find is anyone who actually uses this word anymore, and I'm not going to start. At least it has a more positive connotation to its name than another, similar candy bar, that's perhaps a tad more famous and ubiquitous, named after a verb that means to "derisively sneer or laugh" at someone or something. Maybe it's not itself when it's hungry.

Well, alright, alright...what's the difference between a Trader Joe's Boffo! Bar and a Snickers? Hrmm...peanuts, caramel and nougat enrobed in milk chocolate. Could describe either adequately. Well, they're different...hugely different...and definitively, absolutely not the same, and Boffo!s (Boffos!?) are not pulled from the reject pile at the Mars factory...

Don't believe me? Fact check: Boffo!s weigh 1.8 ounces, as opposed to Snickers weighing 1.86, and as a result, have 10 less calories. So ha!

Well, okay...there are other differences which admittedly the wife and I wouldn't have picked up on if we hadn't eaten half a Boffo! and half a Snickers back to back, because, you know, science. Take a gander at the two dissected candy bars I put up a pic of: first one is the Boffo!, followed by the Snickers. The Boffo!, though smaller, has a chunkier feel to it than a Snickers, and whereas, to me, Snickers seem to rely more on peanuts and caramel with nougat playing second fiddle, it's the opposite for the Boffo! The nougat of a Boffo! comprises more of the innards, with a lighter, drier, and "foamier" feel to it, with only a faint ribbon of caramel up top, and it's decidedly lighter in the nuts department (sorry, had to *snicker* at that). On the whole Boffo! bar there were maybe six or seven peanut pieces, which seems lacking given the standard out there. But that nougat though - tasty stuff. The Boffo! chocolate also seems a tad more on the dark side, though still not dark chocolate by any stretch.

Repeat buy? Maybe. There's a time and place for an easily accessible, quick appetite smusher that sometimes involves the TJ checkout line. But compared to other of TJ's fine candy bar selections, this one is decidedly more utility than luxury. And I'm not a huge Snickers-type guy either...I mean, I'll be shameless when taking the "daddy tax" out of my kids' trick-or-treat bags, but there's plenty others I'd reach for first. Like Butterfingers...Anyways, it's 99 cents which seems to be the going rate for candy bars these days. Nothing too strong to say one way or another - not TJ's strongest performance, but nothing to make too much jest of, either. Check the nutritional stats here.

Bottom line: Trader Joe's Boffo! Bar: 6.5 out of 10 Golden Spoons


  1. I didn't care for this one...the chocolate was too bitter, and I didn't really taste the caramel or peanuts. Just a super sweet, bitter and bland bar to me! (Now saw that 5 times fast)

  2. Boffo is the best candy bar I have ever tasted in my life. Fantastic!!

  3. The reason you don't often hear the word boffo in every day language is that it is part of a sub-lexicon known as slanguage deriving from the Hollywood trade newspaper Variety. It's most common usage is in headlines of this particular journal and rarely is it found anywhere else--including in the articles of the journal. It's probably not a coincidence that it was picked up and used by Trader Joe's whose headquarters is not that far from Hollywood in California.

  4. If it's your last name, it's a blast to offer them to friends! E. Boffo


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