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Thursday, January 21, 2021

Trader Joe's Muesli

I must have been about seven or eight years old at the time, but I remember seeing this random cereal commercial that captivated me for some reason. Most advertisements aimed at my age group employed colorful cartoon animals, goofy music, and dippy, childish tag lines, but this TV ad was different. There were European-looking people walking through old villages, misty vineyards and farm fields, and a gravelly-voiced narrator talking about wholesome foods and centuries old traditions.

As Sonia and I chomped away on this Trader Joe's Muesli for breakfast the other day, I tried to describe the commercial to her. I remembered it was "mueslix" with an "x" at the end but wasn't sure of the brand. Sonia didn't remember any such commercial from that era, so I set out to find it on the web so I could not only show it to her, but test the accuracy of my memory from 30+ years ago.

I found it in a matter of seconds. Here it is. Kellogg's Mueslix—which, apparently, they still make. Do any of you remember that commercial? It piqued my curiosity about "mueslix" or "muesli" and stuck with me for decades. It's almost exactly as I'd recalled it.


I'm fairly certain I've had Kellogg's Mueslix a few times in my life, as well as at least one other brand. This Trader Joe's version is pretty much on par with all the other mueslis, with perhaps a few changes and unique aspects. I like the use of "caramelized pear juice concentrate" as a sweetener. It's used subtly here. This cereal is not overly sweet at all. In fact, I wouldn't mind just a hint more of that pear juice as well as larger and more plentiful dried apple pieces. The raisins are represented adequately, however. I feel like dried apple pieces are a little bit more exciting than raisins, though, but I won't really complain.

I like pumpkin seeds okay, but wasn't thrilled to find them in this mix here. Sliced almonds were welcome but too scarce in my opinion. There's honestly just too much of the plain old oats. I mean, oats are great and all, but they need a little something to make them more exciting. We're not horses here, Trader Joe's. Also, I'm not sure coconut shavings belong in muesli. They seem a bit too exotic and out of place for something old-timey European folks could just grab out of a barrel and throw into their breakfast melange.


This muesli works as a plain cold cereal with milk or you can add it to yogurt and whatever to create some decent overnight oats. I'm sure it would be okay mixed with oat milk and heated in the manner of traditional oatmeal, too, although we declined to try it that way. If it's not quite sweet enough for you, it would mix well with a spoonful of honey or two.

It cost in the ballpark of four dollars if memory serves correctly. Can't find the receipt at the moment. The wifey liked it significantly more than I did. Three stars from me. Four from her.

Bottom line: 7 out of 10.

1 comment:

  1. Oh yeah, I remember the mueslix / muesli. I think I even had it and it was good? But this blend doesn't sound as good to me. Pumpkin seeds, sunflower seeds and coconut? Nah. Don't want none of that in my cereal.

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