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Tuesday, July 7, 2020

Trader Joe's Sea Salted Saddle Potato Crisps

Well, it's pretty plain to see where the inspiration came from here, isn't it?

For all the island vibe that TJ's has and is based on, there's still a little cowboy in there, for sure. Off the top of my head, I can recall Cowboy Caviar, Cowboy (and Cowgirl) Bark, Cowboy Quinoa Burgers, and a southwesty nut mix that I can't quite recall the name of that I likened to Sam Elliot shaking the dust out of his mustache.

So to have a product named Trader Joe's Sea Salted Saddle Potato Crisps isn't completely anew. Sure, the Beetlejuice-y looking guy riding the chip on the canister looks pretty odd and amused with himself, so maybe it's not quite classic inspiration. Plus, I usually associate  the use of the words "crisps" with British people and/or  Smeagol ("crispspspspspsps") , so perhaps that part is a menagerie of non-associated imagery that doesn't quite follow.

Except it does, because, obviously, it's a Pringles knock off. Can't call 'em that, though. So saddle crisps, because they're kinda shaped like a saddle and you can put some goofy imagery on the tubular canister? Good enough.

It's been a hot minute since I've had real actual Pringles - I've learned I have no control with them, ever - so my comparison is based on a lot of memory. It's hard to draw many differences. Same size, shape, appearance, texture, oily feel, and saltiness...it's almost all there. The *crunch* seems maybe a little different, a little lighter, a little airier. at first I attributed that to rice flour in the mix, but then doublechecked Pringles ingredients - you, Pringles has that, too. All the same ingredients, in fact, as far as I can tell. So there's not much different here - they could infact be one and the same, aside from maybe a different cooking process? This could just be me trying too hard to draw a line that doesn't exist.

All that being said, man, these TJ's saddle chips need some flavor to them, a little something something. I mean Pringles got some nice flavors...how about elote, or EBTB, or something along those lines? Please? Sea salt is pretty boring, pretty tame, pretty neutral. Do something to set yourself apart, TJ's?

Nothing too much more to say here. Saddle up for nondescript chips if you buy these for the $2ish asking price.

Bottom line: Trader Joe's Sea Salted Saddle Potato Crisps: 5 out of 10 Golden Spoons 

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