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Wednesday, February 20, 2019

Trader Joe's Cinnamon Croissant Loaf

If you love loaves of cinnamon bread and you have an affinity for soft, fresh croissants...

then reach for a piece of Trader Joe's Organic Watermelon Jerky!

LOL! That wouldn't make any sense, now would it? Besides, watermelon jerky isn't real...

What I meant to say is: "then reach for Trader Joe's Cinnamon Croissant Loaf!" 

It's apparently the illegitimate lovechild of one stupid, steamy night between a loaf of frisky cinnamon bread and a sultry croissant. I don't want to get into the logistics of that whole thing, nor do I want to be too judgy...but just suffice it to say that it's a beautiful mistake—a happy accident, if you will.

On its own, the bread is nothing to write home about. It's croissant-ish, but wants to be warmed up even more than a traditional croissant. There's some cinnamon flavor, but it's not overbearing, and it's not really sweet, either. Also, it's just not quite flaky enough straight out of the bag. 

Toasted with butter, on the other hand, this product is simply scrumptious. It's all the deliciousness of a croissant with all the convenience of sliced bread. The melt-in-your-mouth factor increases exponentially when toasted or warmed, as well. It's still not really sweet on its own, so just sprinkle a little extra sugar on top for killer cinnamon toast.

We read online that people were making French toast from this stuff. I twisted Sonia's arm into making some for me since French toast is above my pay-grade as far as culinary endeavors are concerned. It was worth every ounce of effort Sonia put into it. Simply delish with some nice sweet syrup. Hey, I did my part, too. I made sure the dogs didn't eat any when the wifey put the finished product on the table. 

Let's see: they've done cinnamon croissant bread and pancake bread so far. What's next? Waffle bread? Bacon and eggs bread? Cereal bread? Those zany product developers always keep us on our toes.

Bottom line: 7.5 out of 10.


  1. Wait, I saw some pics online about the Watermelon Jerky. It's not real? I've been looking for it for weeks...

    1. It's like bigfoot. I've only seen pictures online. Until Russ or I get our hands on it, I'm saying it's made up. The fact you're saying that too furthers my suspicions!

    2. If/when it appears i’ll be buying multiples- i’ve had homemade watermelon jerky before and it’s AMAZING. Takes days to do in a dehydrator and what’s left is the very epitome of watermelon flavor

    3. I actually saw it at my local Trader Joe's a couple of days ago. Didn't buy it though since I'm not that crazy about fresh watermelon. I imagine the flavor of watermelon jerky would be like watermelon times 10.

  2. Amazingly enough, watermelon jerky is a real thing (dried watermelon) and is apparently coming to Trader Joe’s soon. It is featured as a recipe on Whole Foods as a vegan alternative to the real thing. I was thinking this might be an elaborate hoax, but apparently it is real.

  3. Just picked up a bag of TJ’s Watermelon Jerky today....and hated it. Ha! Anxiously await your review. :)


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