The texture of these depended greatly on their time in the oven. One slightly under-baked batch came out soft and delicate, another spent some extra time in the oven and came out crispy—almost crunchy. So it's pretty easy to tailor these sticks to your specific taste. The fish was fairly consistently flaky and white, with very few weird, dark spots and irregularities, as I've seen with some other brands of fish sticks.
There's a nice, subtle fish flavor here. The breading is indeed light and only lends a whisper of carby goodness to the tender pollock. Overall, though, I thought the product was a little too bland to be eaten sans condiments. Lacking authentic tartar sauce, we whipped up a makeshift batch using Miracle Whip and relish. We applied it sparingly to our fish sticks and found that it worked pretty well. With a salad and some juice, they made a pleasantly satisfying dinner for Sonia and I one evening last week, and there were still enough left over for lunch the next day. There's no reinvention of the wheel here. These are solid, palatable fish sticks—even if they are a tad boring. Four stars from Sonia, three from me.
Bottom line: 7 out of 10.