Trader Joe's Coffee á Cocoa

I think this item was first brought to our attention via Instagram. Sonia pointed out the photo to me, and somehow I got the impression that it was like a mixture of hot chocolate and coffee.

It's not.

It's coffee with traces of chocolatiness. Perhaps I'd describe it as having a "chocolate finish" if I were feeling generous. Disappointing for people like me who don't really like the taste of coffee. I'm not sure what "Chocolate Fudge Oil" is, but it's not nearly as chocolatey as it sounds. I've never even heard of it before, and I lived in Chocolate Town, USA for five years. That's right, just a few blocks from Hershey Park. It smelled like chocolate there, although some say the chocolate smell is artificially produced to cover up the smell of the nearby sewage treatment plant. People used cocoa shells for mulch there. But there wasn't much talk about "Chocolate Fudge Oil." Probably because it's not that chocolatey.

Now don't get me wrong, I know Hershey's isn't the best chocolate on earth, especially by chocolate snob standards. Like coffee, I'm not really into chocolate all that much, either—Hershey's or otherwise. I'm not one of those weirdos that dislikes chocolate, either. Given the choice between coffee and chocolate, I'll take the chocolate. I always mention Hershey's because I lived there. That's my reference point. It's what I'm familiar with. If I had grown up in Bruges, I would undoubtedly have an extraordinarily sophisticated Belgian Chocolate reference point that would make me seem waaay more suave, sexy, and worldly. But hey, I'm from Pennsyltucky, yo. Go Hershey Bears!

There is talk about "mocha" on the can. But the mochas I've had are a bit heavier on the chocolate part of the mixture. Plus, you actually make this by putting ground coffee in a filter and putting it in a coffee maker. It's not a powdered mixture like hot chocolate.

But I must say, on the plus side, it does have a rich, medium-dark roast type flavor going on. Smooth and a little nutty, like it says on the can. I think if I hadn't expected something "choco-riffic," I might have been a lot more impressed. If they had pitched this as some random Brazilian Arabica coffee and not emphasized chocolate so much, I might have been thoroughly pleased. As I've written before, one of the ways I measure the success of a coffee is how little sugar and milk I need to add to make it palatable. And I added relatively little to this happy blend.

So right now, I'm going to summon my inner coffee connoisseur and give this three stars. No wait...three and a half stars. No. Wait. Three stars. And I'm going to make a confession. When Sonia isn't around, I often guess her score. I've published posts with her score as just a guess on my part, but I pass it off as her official score. BUT, the thing is, I'm almost always right. Like dead on. So I'm going to go ahead and guess her score with this product. I think she'll give it four stars. It's not rocket science. She's a predictable lass. That's LASS, with an "L." Gotta love her, though. So cute.

Aha, her text just came in. I was right. It's a four.

So. Bottom line: 7 out of 10.

Trader Joe's Meatless Italian Style Sausage & Cheese Flatbread

So, I'm not exactly a trendsetter kinda guy, if you haven't noticed. But, I'd like to be one. Sort of. For instance, one of my very covert goals for this blog has been to try and enter the phrase "chocolate gum theory" into the parlance of our times. I mean, it makes sense, to me, at least. If you have no idea what I'm talking about, go click that link, it'll explain it. Just...think about dropping into a conversation every once in a while, will ya?

But one way I just might have been a key force in bringing in some new trend: flatbread pizza, or just flatbreads, or Flatizzas, or whatever silly (or in the case of Flatizza, absolutely stupid) name you want to slap on them. You see, a few years back I reviewed Trader Joe's Lavash, and specifically mentioned how delicious they were to use as a pizza crust. I feel like I stumbled across that idea by happenstance, by some remnant shred of bachelor laziness that laid dormant until that fateful purchase.

Okay, perhaps you're still not convinced. That's fine. But I am, thanks to Trader Joe's Meatless Italian Style Sausage & Cheese Flatbread. I mean, is it absolutely crazy idea that "Big Joe" read that same lavash post, knew about my outspoken displeasure of the discontinuation of the soy chorizo (bring that back already!), knew about my appreciation of most TJ fake meat products, and came up with this particular item to try and get me off his back? Is it?

Well...if all that is true, he'll need to do a little better next time. I mean, this isn't a horrible pizza/flatbread/flapizza/piflatbrezzad/whatever at all. The "sausage" is a convincing enough knockoff of the real deal to fool both our toddler, who hates meat, and the teenaged Chinese exchange student who lives with us, who loves meat. It's got the right bite and texture and overall flavor, and to TJ's credit, there's a lot of it. The little roasted red peppers and tomatoes make a nice addition, though I wish there more of them. And even though we could've baked it longer, the flatbread crust got reasonably crispy enough, while the cheese was plenty stringy and gooey, much to our toddler's delight.

It's just...the end result tasted too much like an average thin crust freezer pizza. It just lacked something, anything, to go to the next level, like even a little red pepper flakeage, or whatever made another one of their pizzas so darn good. If I weren't so bent on preserving the last few drops of the world's best hot sauce I have readily on hand, I would've slathered that all over the place, just so my dinner would have a little flavor. It's just fairly nondescript as is, and I know TJ's is capable of better.  C'mon, TJ's, can't you just...TJ it up a little? Please?

Sandy kinda agreed, while noting that she enjoyed the salchicha falsa, she wishes the pizza was a little bigger, so it'd be more servings for the four bucks or so for the pizza. It was kinda small overall, but piled reasonably high with toppings, so perhaps it was a bit of a trade-off. "Kinda average at best," she said. Agreed. She defines average as a 3, while I say average means a 2.5.

Bottom line: Trader Joe's Meatless Italian Style Sausage & Cheese Flatbread: 5.5 out of 10 Golden Spoons