Of course, you have to dilute the coffee. It wants two parts water or milk or milk alternative and just one part concentrate. And most folks will want to add sweetener of some kind. We used Trader Joe's Vanilla Cold Foam (review upcoming) and we also tried it with plain old brown sugar. It worked either way.
The concentrate itself was smooth and surprisingly mellow for such a dark-looking brew. No weird aftertaste, no burnt bitterness, just a solid cup of cold coffee that tasted decent and perked us right up. Sonia especially liked how easy it was to customize depending on her mood and caffeine needs.
$8.99 for the bottle. It's kosher, shelf-stable until opened, refrigerate afterwards. Makes eight 12 oz cups of coffee. Sonia would definitely buy it again. I'll throw out seven out of ten stars for Trader Joe's Vanilla Cold Brew Coffee Concentrate. Sonia gives it eight and a half out of ten. You should pay more attention to her score since she's way more into java.



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