What do all those bogus burger brands have in common? They're all refrigerated...like real meat. This stuff is dry and shelf stable at room temperature with a best by date about a year in the future. You reconstitute it yourself with hot water and oil. So...that just ups the potential nasty-factor exponentially if you ask me.
And yeah. It's weird. It's kinda gross. I suppose if you love the flavor of pea protein, you might like this. That's key for me: meatless meat can have pea protein in the ingredients all day long, but it can't actually taste like pea protein. In my humble opinion, this stuff tastes quite a bit like good, old fashioned pea protein and doesn't even come close to any meats I've ever had. They say it's like ground turkey or chicken. And while I'll admit it smelled and looked a bit like chicken while cooking, it definitely doesn't taste that way.
The texture is like wads of soggy paper. Not a fan. I tried cooking it and browning it a bit longer, but to no avail. Charred wads of soggy paper don't taste much better than undercooked wads of soggy paper.
There's a recipe for Meatless Macaroni on TJ's website. Lacking a few of the key ingredients, we whipped up a makeshift version of it, and it was...edible, thanks to the generous amounts of cheese and pasta we used.
$3.99 for the four serving resealable bag. I like the idea of having shelf stable "meat" ready in the back of the pantry for the day when real meat is unavailable for whatever reason, but this just isn't good enough for a repurchase. I've enjoyed fake meat and vegan burgers many, many times, but I can't say I'm an admirer of this product. Definitely wouldn't buy again. Two stars from me. Sonia will be even less lenient and throw out only one star for Trader Joe's Meatless Ground Plant-Based Crumbles.
Bottom line: 3 out of 10.