I remember hearing what might be an urban legend: if you take cheap vodka and run it through a Brita or Pūr type water filter—one that uses carbon or charcoal to cleanse water—you can make more expensive-tasting vodka.
Of course, you ruin your water filters. And they're not cheap. So the money you save by buying cheap vodka is moot point if you're going through expensive Brita filters left and right. I digress.
The point is that Trader Joe's, or rather their buddies at Monroe Brewing Company, have gone ahead and saved you the time and money of purifying your cheap vodka 10 times because they did it themselves.
I've had a few shots of really cheap vodka in my day, and I gotta say, this liquor is much better than the bottom of the barrel stuff. It certainly does have a "clean" taste to it. You'd hope so since it's been distilled 10 times.
The price? A buck for each round of distillation. $9.99 for a fifth. 44% ABV. Pretty darn good vodka for the price if you ask this guy. Sonia agrees, though she's not into vodka as much. Four stars a piece on Trader Joe's Small Batch Vodka.
Bottom line: 8 out of 10.