But our Trader Joe's clerk enthusiastically endorsed it. I might have put up a fight, but Sonia had already grabbed a bag and was excited to take Frankie's recommendation. And now that I've tried it, I get it.
There's really no caramel in this product at all. And for that, I'm thankful. The peanut butter coating is so perfect, it's hard to describe. It completely coats the surface of each and every piece of popcorn, and yet it's not overly thick or oily or heavy-handed in any way.
The "caramel" is just cane sugar and tapioca syrup. Some caramel is made with heavy cream and butter, but other caramel is just heated sugar. Since this product is vegan, we're looking at the latter option here. It just adds a nice level of sweetness that popcorn and peanut butter by themselves wouldn't otherwise have.
So the dominant flavor is peanut butter, with a nice bit of salty and sweet, all riding in the vehicle of perfectly-popped, round, crunchy pieces of popcorn. Surprisingly good. Addictive. If you like the flavor of peanut butter and the texture of popcorn, then this product is worth a try.