Well, in this case, maybe not—at least in our humble opinion. Chocoholics may disagree, but this product made Sonia and I realize that we are milk roll purists. At least in my case, I'd never had an honest-to-goodness French milk roll until I tried the plain pain au lait from Trader Joe's. That was some amazingly special bread: the soft texture, the milky flavor just absolutely wowed us. Other than fresh-baked, that might have been the best plain bread I've ever had. And this bread flaunts the same flavor and same texture. Still amazing. Still top-shelf. But the chocolate chips don't really add anything.
At first, there's something novel about it. I mean, it's candy baked right into the bread. What a great idea, right? But after a few bites, we both found ourselves pining for the pure, unadulterated taste and texture of the delicious bread without anything detracting from it.
Get your hands on the original stuff if you can. If not, this product is still pretty freaking tasty. If we'd tried this version first, I'm sure we would've been a bit more impressed. We didn't see the original pain au lait at our TJ's on our last visit, but I hope that doesn't mean it's been discontinued.