So my question is: why isn't this "pumpkin fruit spread." Hmmm? All the other fruits like pineapple, apple, watermelon, strawberry, banana, and peach all got "fruit spread" as part of their condiments' monikers.
Maybe it's because some people don't accept pumpkin as a fruit and think of it more as a vegetable. So why isn't it "pumpkin vegetable spread"? Maybe there's an unfair bias against pumpkins.
Or maybe Trader Joe's just didn't want to open that can of worms and start an all-out war between those who think of pumpkin as a vegetable and those who think of pumpkin as a fruit. They just decided to sit on the fence and let you the consumer decide. Not pumpkin fruit spread. Not pumpkin vegetable spread. Just pumpkin spread.
Whether fruit or vegetable or both or neither, the packaging on this product is fun. Kinda rustic and farmer's market-esque. There are at least a couple elements that are totally unnecessary and simply for show. I guess they're channeling that homemade and put in a Mason jar sorta vibe.
Opening the jar, the smell is...unique. It's almost like honey...mixed with an odd gourd-like smell. Like it actually smells like when you're carving a jack-o-lantern and you have the pumpkin guts all over newspapers on the floor and you're pulling the seeds out of the wet, stringy innards of the pumpkin. Like that—and honey.
Pumpkin is the number one ingredient here. There's actually no honey in the mix, but I'm guessing cane sugar yields a sweetness comparable to that of honey. This isn't a spoon it out of the jar type spread here in my opinion. It needs to be mixed and tempered with other foods and ingredients in order to be palatable. The jar suggests eating it with cheeses, cold cuts, roasted meats, or vegetables.
We tried it with crackers and goat cheese and it sorta kinda worked I guess. We tried it with turkey cold cuts and that wasn't really a winner, either. I guess I'm just struggling to find a purpose for this condiment. I need a pumpkin spread pairing wheel like they do with wines and stuff here. The suggestions on the jar are too vague.
Still it's an interesting product, not hampered by an excess of pumpkin spices or cloying, unchecked sweetness. I can't decide if I like the chunks of raw actual pumpkin floating throughout the mixture or if I think they're gross. Time will tell. For now, I give this stuff two and a half stars. Sonia will go a full star higher with three and a half.
Bottom line: 6 out of 10.