And then there's a completely understated line of Trader Joe's brand items. They're products that have been around for quite a while, and they need no clever marketing to sell. They get by on the merits of their quality and flavor. No cutesy packaging. No goofy nicknames. It might be just an unassuming jar of sauce with a modest amount of copy on the front—items like this product.
The sauce is super flavorful, medium-thick, and coats whatever foods you mix with it. It's not a sweet curry. I've had some curry sauces so sweet they were almost dessert-like. Not this one.
It's full of lemon grass, garlic, and shallot flavor. It's obviously coconutty, too, but the taste isn't particularly coconut-forward despite the coconut milk base. It's spicy, savory, and it makes your kitchen smell like an authentic sit-down Thai restaurant.
Sonia and I had it with mahi mahi fish for lunch yesterday, and it was scrumptious. Served with veggies and rice, it was one of the most satisfying meals we've prepared ourselves in a long time. All you do is put the sauce on your food in the skillet and let it simmer. So good and so easy.
The sauce darkened a little bit from the time we poured it out of the jar to the end of the cooking process. I'm not good with specific shades of individual colors, but I'd say it went from something like a pea green to more of an olive green tan light brown by the end...? Anyway, it's not much to look at, but it tastes good enough you probably won't care.
You have my word we'll continue to review those brand new nonsense-laden gimmicky products as they're released, but we'd be remiss in our Trader Joe's brand food reviewing duties if we didn't tell you all about products like this one from time to time. Delicious. Apparently, this version has only been around for about a year and a half, but I'm hoping it'll stick around and stand the test of time.
At $1.99 for the jar, it's a steal. Four and a half stars from me. Five from Sonia.
Bottom line: 9.5 out of 10.