I'm wiling to be shortsighted and/or wrong here, but I have a hard time seeing the practicality of the new Trader Joe's Pour-Over Coffee Brewer. Not that I'm entirely sure how it works...seems to be some sort of disposable filtered plunger-less French press-esque contraption. But, for a single serving, look, it's silly. "Backpacking!" you may say. I had that thought as well...but then thought of all the excess material to pack in/pack out, along with the cost (somewhere between $1.50 and $2 each), you'd be better off with a French press mug if you're a serious hiker, or something like Starbucks Via for the occasional hiker. Maybe if you're car camping for the night...maybe. I wouldn't pull this out at the office, and I have at least four coffee makers at home that I can think of...this seems silly.
Although, it's decent coffee. Just straight up black, doctor however you wish (if at all). It's better than Starbucks Via/any other instant coffee that comes to mind...since this is actual brewed coffee. And I don't mind Via, not because it's great, but because anything tastes better in the Great Outdoors (as opposed to the Typical Corporate Cubicle, the Reliable PreOwned Hyundai, or the Kitchen In Desperate Need of Remodeling). Nothing fancy, not all that much character to it that's absolutely distinctive. Just plain ol' coffee, better than gas station coffee (though in the same price ballpark) and much better than Wendy's (worst coffee I've ever had!), but more of a fuss to make between pouring in hot water, etc. It'll get you warm and caffeinated on some fairly reasonable terms, which as good as it gets sometimes with ultra-mobile coffee.
Solid but unspectacular. But there may be something to this particular set-up that I'm whiffing on, so if I am, please fill me in!
Bottom line: Trader Joe's Pour-Over Coffee Brewer: 6 out of 10 Golden Spoons.