COOKIE. BUTTER.
Seriously. Just when you thought the speculoos train had left the station. Nothing new to see here in Cookie Butter Town, folks. You got your regular. You got the crunchy, err, crispy. You got it in chocolate. You got it mixed with chocolate. There's cookie butter ice cream. And for those who like their speculoos unbutterfied, there's the regular ol' cookies. There's nowhere else to go with cookie butter, right? Right?
Haha. Nope. We've only just begun!
As amazing as speculoos cookie butter is....there's more than one fish in the sea and one kind of cookie in the world. Trader Joe's is aready pretty famous for their Joe-Joe's in all sorts of variations. Combine those Oreo clones with the cookie butter concept, and voila! Here it is: Trader Joe's Cookies & Creme Cookie Butter.
For those familiar with the concept (and if you're not, you're a better person than me), cookie butter is made from squished up cookies mixed with palm oil and all sorts of other bad stuff that tastes so darn good that most of us don't really care. The outcome is typically a spreadable, occasionally crispy butter, and this particular variation is much the same. It's only the chocolately parts that are like that as the white is a creamy, marshmallowy filling much like typical Oreo filling.
Pretty literally, imagine eating an Oreo in a spreadable form that didn't require much if any chewing, and that's almost exactly what we got here. What have you wrought, TJ's!?!?!
So, it tastes good...but what do you do with it? That's the big question for Sandy and I. We sampled the good ol' 'merican way by taking our spoons directly to the jar. With some thought, we came up with waffles (maybe), toast (occasionally), pretzels, mixing into a smoothie or some ice cream, or eating from the jar. When I looked at the jar for perhaps some ideas, the label said all of the same. So, as tasty as the cookie spread is, it might be of some limited use, which as much as I enjoy all the other cookie butters, I see that as their weak point. Particularly tasty, not particularly versatile. We're open for suggestions here, folks.
Also, and this just a small thing, really, but when I saw hazelnuts were an ingredient, I hoped the cocoa swirl would be at least a little Nutella-esque. It's not really. Oh well.
If this really takes off, I can only imagine where the next cookie butter frontier will be. Chocolate chip cookie butter? Sugar cookie butter? Peanut butter cup cookie butter (or as I would call it, "buckeye butter")? For the holidays, my mom makes awesome Andes Candies cookies and candy cane cookies, amongst others...can we have holiday variations? Is there any kind of cookie we can't make into a butter? Is this really a road we need to go down? Is this why we're all fat? Is the entire "cookie butter" mania really just a Belgian conspiracy for total world domination? So many questions...
Sandy and I will enjoy the jar we have, and while it's tasty, it's not tempting enough for me to bust loose on my diet for it (down 20 pounds in about 2 months!), and once we're out, that'll probably be that. For the $3.69, though, it's a pretty good little occasional mini-indulgence. Matching fours.
Bottom line: Trader Joe's Cookies & Creme Cookie Butter: 8 out of 10 Golden Spoons
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