Is there any truthful way I can persuade you that Trader Joe's Instant Cold Brew Coffee is, somehow, miraculously, an an actual legitimately good coffee option that'd make you want to either skip the drive thru, walk by the neighborhood shop or stash away your Mason jars and clear that shelf in your fridge?
HAHAHAHAHAHA. No way.
It's not great coffee, by any stretch. To complicate things, it's not like there's an actual, tried and true recipe for success here. It's: grab a spoon, throw a scoopful-ish into 12oz of cold water, stir, sip. Too weak? Add more coffee. Too strong? Add more water. Sip. Repeat as necessary. I mean, sure, that's a way to do things, but when I'm tired and in a rush that necessitates resorting to instant friggerin' coffee, I have neither the time no the mental facilities to go full out Bill Nye and experiment my way into something resembling a passable cuppa joe. And pardon me for assuming, but that's likely a statement we'd share. Reliable, decent coffee is what we want and demand, and while there's probably a way to figure out how to make one with this particular cannister of powder, is it really worth the effort?
I'll keep it stashed away at my work desk, because if there's a true affront to coffee here, it's the work pot. Yikes. Need a change up every once in a while and this, not entirely unfortunately, will have to do. My lovely bride isn't going to bother with it and I don't blame her. I'll be nice and not completely trash the coffee - I mean, it is instant coffee, it's not like those Arabica beans chose this destiny for themselves, I'm not gonna hate on their existence, and at the end they still give me caffeine.
Bottom line: Trader Joe's Instant Cold Brew Coffee: 4 out of 10 Golden Spoons