"It is frequently asserted that somewhere between 75 and 95 % of what we commonly think of as taste actually comes from the sense of smell. However, empirical evidence in support of such a precise-sounding quantitative claim is rarely, if ever, cited."
So says no less an authority than the Flavour Journal. They sound pretty legit, or legit enough to be the top result if you Google something like "how much is smell a part of taste," so you know what? I'm just gonna roll with it. Makes sense - if I'm a little stuffed up, food doesn't seem to have the same flavor as it usually does, but that's not to say that smell is the only, or sometimes even the most reliable, indicator of taste.
Mentioning all of this because of Trader Joe's Ginger Turmeric Granola, in the slight offchance you haven't gotten that figured out by now. In my legitimately faulty memory, I'm not sure if I've even been taken aback so much by the initial aroma of a product when first opening the package, just because of it being so unexpected. This granola smells strong and pungent and, well, super-de-duper gingery. Add in some wafts of turmeric (it's palpable) and it's almost more like a curry-type smell. There's no other option for it to smack the ol' olfactories, which is really kinda bizarre to say for a granola, of all things.
Yet...that's not exactly how the taste plays out.
Both the ginger and the turmeric seem to be held in check by the earthy crunch of the rolled oats, and the respective sweetnesses of the brown rice syrup and coconut pieces balance it all out pretty well. That's not to say that some ginger burn doesn't sneak thru here or there, because it does, but not as much as I presumed from initial impression. The turmeric adds more of a warmth than a flavor punch as well.
As proof it can't be strongly spicy or harsh or anything, my youngest kiddo likes it. She's the first to blush at anything remotely spicy. If she can handle it, so can you.
As it's getting cooler finally and summer fades into fall, I kinda see this being a seasonal kinda treat. It tastes autumnal without going the pumpkin spice or maple route. Splash in some milk, add some banana, sprinkle in some yogurt...you know, however you usually do yogurt and it'll likely work just fine. I'd recommend giving it a try for the $4ish bucks it set back, and hopefully you'll find it up to snuff as well.
Bottom line: Trader Joe's Ginger Turmeric Granola: 7.5 out of 10 Golden Spoons
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