I'm thinking Cookie Butter, Crunchy Cookie Butter, Cookie Butter and Cocoa Swirl, and even Pumpkin Butter. Of course when they did just plain old Peanut Butter, they had to "TJ it up" a bit and add flaxseeds, but it worked out just fine that way. Most of the time, those buttery products score very high, and they become some of the most read, most liked, and most shared posts from this blog. So it behooves us to review the heck out of TJ's "butter" products. We hope it benefits you too.
So if you want the short version, I'll just go ahead and tell you that this product tastes just like black raspberries and dark chocolate. Actually, no, I'm kidding. It really tastes like....you'll never guess....wait for it....
If you like the taste of sunflower seeds, you'll like the taste of this. After all, sunflower seeds are the main ingredient. It's a pleasant, mild, slightly earthy, nutty, smooth kind of flavor. However, I think this product is just a bit sweeter than plain old sunflower seeds, and that's probably due to the cane syrup. In fact, I don't think I would have minded if it were just a tad less sweet. I like my nut butter salty, not sugary. Although, this is seed butter, not nut butter. But I digress.
As for this product's texture, it's a bit thinner and more oily than peanut butter. It's thin enough that you can spoon it out of the jar instead of knifing it out, but it's not so thin that it will run right off of your bread once you spread it on: see pic below.
I only tried one small bite with jelly, as in an SSB&J sandwich. I wasn't a fan. I'll stick to PB&J's for now, although their sunflowery counterparts might grow on me if I keep trying different combinations of breads and jelly flavors with the sunflower seed butter. But I doubt it.
Sonia liked this product too, but she agrees that it probably won't replace peanut butter in our household. It's a nice, unique treat to have just once in a while to break up the monotony. But hey, if you've got peanut allergies, or if you're one of those rare weirdos that doesn't like peanut butter, give sunflower seed butter a try. This $4.99 jar is actually really darn good. Just hope you're cool with a quarter of your daily fat in each serving. Look on the bright side: it's high in fiber, too!
I give this product 4.5 stars. Sonia gives it 4.
Bottom line: 8.5 out of 10.